Using Internet Data Collection in Marketing Research
نویسنده
چکیده
To be successful in the fiercer and fiercer competitive market, precise marketing researches are the basic and critical element. Formal studies of specific problems and opportunities are necessary for a marketer. Marketing research can help to realize these by market survey, product-preference test, sales forecast, and advertising evaluation, etc. Philip Kotler (2000) defined marketing research as “the systematic design, collection analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.”
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